Strategy & Effectiveness Academy

This programme gives young marketers, brand managers and strategists everything they need to successfully deliver brand marketing strategies with effectiveness at their core.

Best-in-class training

The Strategy & Effectiveness Academy offers young marketers, brand managers, and strategists essential preparation for a successful delivery of effectiveness through every step of their work.

Alongside exclusive in-class presentations from industry leaders, participants have access to relevant seminars from the main Festival programme and exhibitions of the region's most innovative and creative work.

Who is it for?

It is an essential immersion for those who wish to adopt a strong effectiveness culture throughout their agencies. The academy is especially tailored for Young Advertising Managers, Brand Managers, Communications Managers, Marketing Managers, Media Planners, Planners, Project Managers, and Strategists.

How does it work?

The course is designed to share best practices and trade secrets for delivering brand and business growth throughout your agency.

"The insights provided by the speakers made me reassess our current marketing directions and strategies."

Ee Ling Lee
Marketing Executive, Zespri International Limited, Singapore

Past academy speakers include

  • Paul Falzon


    Paul Falzon And Associates

  • Shufen Goh

    Principal and Co-Founder


  • Wei Guo

    Founder and CEO


  • Tobias Walter

    Global Brand Product Strategy Lead


  • Raisa Sufian

    Director of Business Development

    VaynerMedia Singapore?

  • Walter Cuje

    Associate Director

    VaynerMedia Singapore

  • Ed Booty

    Chief Strategy Officer – APAC

    Publicis Groupe?

  • Michelle Excell

    CEO/Immersive Technology Specialist

    The Antipodean

  • Ravid Kuperberg

    Partner and Trainer


  • King Wang Poon


    Singapore University of Technology and Design

For any enquiries about the Academy, please please contact Ryhn Lee at

More training opportunities at Spikes Asia

The Spikes Asia academy curriculum is essential learning for anyone wanting to accelerate their career.